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PlayMais® encourages sales, and promotes the brand in the following ways

  • by live-presentatios in the context of a big, and small, child-and-family orientated events, such as creative days organised by Toy'Rus, etc..
  • in co-operation with child-and-family orientated companies. For example advertisements in the original Kinderhotel catalogue (20 million copies)......
  • with more than 300 promotion presentations, for example during the Biene Maja Roadshow, oder the KIKA-summer tour, and other children's events all over Germany.
  • participation in Confetti on Tour in Switzerland: an event visited by many German tourits (the exact tour dates will be made available shortly).
  • advertisments in Kinderhotel-Catalogue with distribution of 16 million copies in Germany.
  • information stand, where the possibilities of PlayMais® are demonstrated, at various epositions, such as for example Games in Essen, the Creative and Make-it-yourself world in Stuttgard, the Modelling and Hobby in Leipzig and Hobbyland in Berlin
  • yearly, more than 250 Press releases-, Radio- and Tv ads about PlayMais®